{"id":33838,"date":"2021-02-08T12:09:17","date_gmt":"2021-02-08T18:09:17","guid":{"rendered":"https:\/\/dev.unicah.net\/?page_id=33838"},"modified":"2021-07-21T22:23:40","modified_gmt":"2021-07-22T04:23:40","slug":"mercadotecnia","status":"publish","type":"page","link":"https:\/\/dev.unicah.net\/educacion\/grados\/mercadotecnia\/","title":{"rendered":"Mercadotecnia"},"content":{"rendered":"<div class='\"wpb-content-wrapper\"'><p>[vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;34829&#8243; parallax_speed_bg=&#8221;2&#8243; css=&#8221;.vc_custom_1620341345238{background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1620088952394{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column_text]<span style='\"color:'><a href='\"https:\/\/dev.unicah.net\/educacion\/\"' style='\"color:'>Educación  \/  </a><a href='\"https:\/\/dev.unicah.net\/educacion\/grados\/\"' style='\"color:'>Grados  \/  </a><a href='\"#\"' style='\"color:'>Mercadotecnia[\/vc_column_text][vc_empty_space height=&#8221;64px&#8221;][vc_column_text]\n<h1>Mercadotecnia\n</h1><p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1620340540369{margin-top: -20px !important;}&#8221;]<span style='\"color:'>Grado de Licenciatura[\/vc_column_text][vc_empty_space height=&#8221;64px&#8221;]<div class='\"gem-button-container' gem-button-position-inline="" thegem-button-6571e4553e7f86354=""><a class='\"gem-button' data-ll-effect='\"drop-right-without-wrap\"' gem-button-icon-position-left="" gem-button-size-small="" gem-button-style-flat="" gem-button-text-weight-normal="" href='\"https:\/\/login.sec.unicah.net\/pages\/registroa.php\"' onmouseenter='\"this.style.backgroundColor='#ffaa2b';\"' onmouseleave='\"this.style.backgroundColor='#ff9800';\"' style='\"border-radius:' target='\"_self\"'><i class='\"gem-print-icon' gem-icon-pack-material="">&#xf10e;Aplicar ahora <div class='\"gem-button-container' gem-button-position-inline="" thegem-button-6571e4553e87c9612=""><a class='\"gem-button' data-ll-effect='\"drop-right-without-wrap\"' gem-button-icon-position-left="" gem-button-size-small="" gem-button-style-flat="" gem-button-text-weight-normal="" href='\"#informacion\"' onmouseenter='\"this.style.backgroundColor='#275ca5';\"' onmouseleave='\"this.style.backgroundColor='#1b4086';\"' style='\"border-radius:' target='\"_self\"'><i class='\"gem-print-icon' gem-icon-pack-material="">&#xf39f;Solicitar información <style type='\"text\/css\"'>.thegem-button-6571e4553e8e3359 .gem-button svg{fill:#4f4f4f}.thegem-button-6571e4553e8e3359 .gem-button:hover svg{fill:#3a3a3a}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6571e4553e8e3359    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-left\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #fff;color: #4f4f4f;\" onmouseleave=\"this.style.backgroundColor='#ffffff';this.style.color='#4f4f4f';\" onmouseenter=\"this.style.backgroundColor='#ffffff';this.style.color='#3a3a3a';\" href=\"https:\/\/dev.unicah.net\/FlujogramasWeb\/#CE02002\" target=\"_self\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf39f;<\/i>Plan de estudio<\/a><\/div> [\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_id=&#8221;informacion&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Bases<\/h3>\n<p>Áreas a desarrollar:<\/p>\n<ul>\n<li>Creatividad,<\/li>\n<li>Innovación,<\/li>\n<li>Comunicación en publico<\/li>\n<li>Análisis numérico<\/li>\n<li>Toma de decisiones<\/li>\n<li>Liderazgo<\/li>\n<li>Trabajo en equipo<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator css=&#8221;.vc_custom_1620092569614{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][vc_tta_accordion style=&#8221;flat&#8221; gap=&#8221;10&#8243; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221; el_class=&#8221;custocollapse1medina&#8221;][vc_tta_section title=&#8221;Perfil&#8221; tab_id=&#8221;1619209143936-bf529efd-d8e9&#8243;][vc_column_text]<\/p>\n<h3>Perfil<\/h3>\n<p>El licenciado en Mercadotecnia es un profesional universitario con conocimientos amplios en comunicaciones, comportamiento del consumidor, técnicas de investigación y muestreo, administración, estadística, economía, psicología, finanzas y calidad total. Así como el conocimiento de paquetes computacionales que le sirvan de herramientas para la toma de decisiones y para el diseño de campañas promocionales.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;A QUIÉN VA DIRIGIDA&#8221; tab_id=&#8221;1619209143937-f6408b9e-fc2f&#8221;][vc_column_text]<\/p>\n<h3>A quien va dirigido<\/h3>\n<p>Para ingresar a la carrera lo idóneo es que el aspirante tenga los conocimientos y competencias necesarias para ser un profesional de éxito en el área mercadológica, para ello requiere que sea egresado de Educación media con título en Perito Mercantil, bachilleres en Ciencias y Letras, en Administración de Empresas, en Mercadotecnia, en Computación y otros afines al área administrativa.<\/p>\n<p>De igual manera debe tener habilidad de análisis, comprensión, redacción, creatividad, innovación y expresión oral, así como una actitud de servicio con valores éticos y morales.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<style type=\"text\/css\">.thegem-button-6571e4553e948755 .gem-button svg {fill: #4f4f4f;}.thegem-button-6571e4553e948755 .gem-button:hover svg {fill: #3a3a3a;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6571e4553e948755    \"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal gem-button-icon-position-left\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;background-color: #fff;color: #4f4f4f;\" onmouseleave=\"this.style.backgroundColor='#ffffff';this.style.color='#4f4f4f';\" onmouseenter=\"this.style.backgroundColor='#ffffff';this.style.color='#3a3a3a';\" href=\"https:\/\/dev.unicah.net\/wp-content\/uploads\/2021\/05\/flujograma_mercadotecnia.pdf\" target=\"_self\"><i class=\"gem-print-icon gem-icon-pack-material \">&#xf13d;<\/i>Plan de estudio en PDF<\/a><\/div> [\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1619210453655{background-color: #fff !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4>Información General<\/h4>\n<\/div>\n<\/div>\n<p>[\/vc_column_text]<div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-small\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-small  gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf108;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf108;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h6 style=\"color: #0a0a0a;\">Fecha dinamica<\/h6><\/div><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-small\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-small  gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf1ce;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf1ce;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h6 style=\"color: #0a0a0a;\">Duración 4 años<\/h6><\/div><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-small\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-small  gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf1d5;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf1d5;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h6 style=\"color: #0a0a0a;\">Formato online y presencial<\/h6><\/div><\/div><div class=\" gem-icon-with-title  gem-icon-with-title-icon-size-small\" ><div class=\"gem-icon-with-title-icon\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-small  gem-icon-shape-square gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf4dc;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #565656;\"><span class=\"back-angle\">&#xf4dc;<\/span><\/span><\/div><\/div><\/div><div class=\"gem-iconed-title\"><h6 style=\"color: #0a0a0a;\">60 módulos<\/h6><\/div><\/div>[contact-form-7 id=&#8221;33691&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;34829&#8243; parallax_speed_bg=&#8221;2&#8243; css=&#8221;.vc_custom_1620341345238{background-color: #565656 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1620088952394{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column_text]Educación  \/  Grados  \/  Mercadotecnia[\/vc_column_text][vc_empty_space height=&#8221;64px&#8221;][vc_column_text] Mercadotecnia [\/vc_column_text][vc_column_text&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":33592,"menu_order":0,"comment_status":closed,"ping_status":closed,"template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/pages\/33838"}],"collection":[{"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/comments?post=33838"}],"version-history":[{"count":11,"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/pages\/33838\/revisions"}],"predecessor-version":[{"id":35212,"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/pages\/33838\/revisions\/35212"}],"up":[{"embeddable":true,"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/pages\/33592"}],"wp:attachment":[{"href":"https:\/\/dev.unicah.net\/wp-json\/wp\/v2\/media?parent=33838"}],"curies":[{"name":wp,"href":"https:\/\/api.w.org\/{rel}","templated":true}]}}</style></i></a></div></i></a></div></span></a></span></div>